- Twitter: RT “Five Ways to Improve Meatloaf” via @dinnerguy #dinnerchat
- Facebook: Hey, everyone, I’m having meatloaf for dinner and here’s a picture. Like it if you love America and think meatloaf is the greatest.
- Pinterest: I just repinned nine recipes on my Meatloaf Board.
- Pandora: Listening to Meatloaf on Cranberries, Meatloaf and Smashing Pumpkins Radio
- LinkedIn: John just received three endorsements for his meatloaf.
- Instagram: Hefe filtered meatloaf picture taken during the golden hour #meatloaf #surrealist #foodiedreams #shootingmeatloaf
- Flickr: Vintage Meatloaf Shot (Description: I used to load this to Instagram, but now my meatloaf pictures are on Flickr instead)
- Google Plus: John just joined the Meatloaf Community Hangout.
- Tumblr: Check out this flashing gif of meatloaf morphing into Meatloaf. A meal to a megastar and back to a meal again. (37 likes and 52 reblogs)
- GoodReads: John just added Meatloaf Is Murder and Other Post-Colonial Ramblings from an Eco-Culinary Anarchist to his shelf.
I realize that this is a little goofy. Okay, really goofy. But my point in bringing this up is that social media platforms are more than just tools. They are places and the places develop their own social norms, mores, expectations and rituals.
If an organization wants to "use" social media, they have to engage with people. It has to be horizontal and relational. If they simply put out blasts, it becomes a megaphone in a place where people are talking. They have to get to know the place through a more sociological lens. And when they do, they need to have a conversation rather than carefully guarded talking points or thinly veiled advertisements.