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1/4/13

Social Media and Meatloaf

My grocery store is on Twitter and Facebook. I'm not entirely sure why. But it has me thinking of how Fry's might want to use social media to promote their meat department. How about meatloaf? So, I thought about what it would look like to use social media for meatloaf.
  • Twitter: RT “Five Ways to Improve Meatloaf” via @dinnerguy #dinnerchat
  • Facebook: Hey, everyone, I’m having meatloaf for dinner and here’s a picture. Like it if you love America and think meatloaf is the greatest.
  • Pinterest: I just repinned nine recipes on my Meatloaf Board.
  • Pandora: Listening to Meatloaf on Cranberries, Meatloaf and Smashing Pumpkins Radio
  • LinkedIn: John just received three endorsements for his meatloaf.
  • Instagram: Hefe filtered meatloaf picture taken during the golden hour #meatloaf #surrealist #foodiedreams #shootingmeatloaf
  • Flickr: Vintage Meatloaf Shot (Description: I used to load this to Instagram, but now my meatloaf pictures are on Flickr instead) 
  • Google Plus: John just joined the Meatloaf Community Hangout.
  • Tumblr: Check out this flashing gif of meatloaf morphing into Meatloaf. A meal to a megastar and back to a meal again. (37 likes and 52 reblogs)
  • GoodReads: John just added Meatloaf Is Murder and Other Post-Colonial Ramblings from an Eco-Culinary Anarchist to his shelf. 
I realize that this is a little goofy. Okay, really goofy. But my point in bringing this up is that social media platforms are more than just tools. They are places and the places develop their own social norms, mores, expectations and rituals. 

If an organization wants to "use" social media, they have to engage with people. It has to be horizontal and relational. If they simply put out blasts, it becomes a megaphone in a place where people are talking. They have to get to know the place through a more sociological lens. And when they do, they need to have a conversation rather than carefully guarded talking points or thinly veiled advertisements.

5 comments:

  1. A physical education teacher must perform their own professional development to stay current with the times and learn new techniques to motive their students. The five tips below are simple, yet many physical education teachers do not stress on a daily basis.

    ReplyDelete
  2. John wrote:

    It has to be horizontal and relational. If they simply put out blasts, it becomes a megaphone in a place where people are talking. They have to get to know the place through a more sociological lens. And when they do, they need to have a conversation rather than carefully guarded talking points or thinly veiled advertisements.

    - - - - - - - - - -

    Such an important point here, John -- especially for principals who dip their toes in the social media waters.

    Most of the initial Facebook and Twitter efforts that I see from schools have done nothing to change the nature of home/school communication. It's still one-directional, megaphone-esque blasts -- which is such a waste given the potential that social media holds for creating a real two-way dialogue between "organizations" and "customers."

    So what do we do to change that? How can we convince schools -- which have been one-directional for generations -- to really listen?

    Bill

    ReplyDelete
    Replies
    1. I'm not sure what it takes, honestly. It requires a lot of time and humility and maybe even a change in how schools operate. It's why schools might be better off not having social media accounts at all.

      Delete
  3. Informative article mate! Thanks for sharing.

    ReplyDelete

John Spencer
I'm a speaker, author, and teacher in Phoenix, Arizona. I want to see kids embrace creativity. It's why I co-wrote Wendell the World's Worst Wizard and co-founded Write About. It's also why I want to think creatively about teaching and learning.I want to see kids embrace creativity. It's why I co-wrote Wendell the World's Worst Wizard and co-founded Write About. It's also why I want to think creatively about teaching and learning.

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